SECTOR 3 Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 1.8 (2010: 1.9; 2007: 2.1) 3.11 The state/public broadcaster offers as much diverse and creative local content as economically achievable. In its editorial policy, the UBC strives to produce 60 per cent of its programming, panellists said. During prime-time broadcasts, UBC has more locally produced programmes than commercial stations. “There are a lot of local music programmes, some local drama programmes, local sports, and a lot of agricultural programmes.” However, programmes tend to be repeated frequently. “If I was a farmer I would enjoy some of these programmes. Creativity is defined by who is watching.” The UBC makes an effort to cover different parts of the country in its programming. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 54 AFRICAN MEDIA BAROMETER UGANDA 2012 3.3 (2010: 1.9; 2007: 1.8)