SECTOR 2 While standard rates appear high, media houses offer significant discounts in an attempt to woo advertisers. “You would be amazed at some of the discounts offered. Sometimes they sell the adverts at half the formal price.” Advertising rates were kept artificially high by government advertising agents looking to protect their commissions. In the 2011/12 financial year, government cut its advertising budget by 30 per cent, and private companies have also cut their ad spend. “Market analysts felt the country does not have the marketing base to support the 200-plus radio stations that are on air throughout the country”, a panellist said. “This is likely to bring about a conglomeration of stations in future.” Scores: Individual scores: * 42 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 1.9 (2010: 2.0; 2007: 2.4) Average score for sector 2: 2.9 (2010: 2.5)* The indicators were reviewed, changed and shifted in 2008/2009. Therefore the scores of some indicators and sector scores are not comparable to scores of previous AMBs. AFRICAN MEDIA BAROMETER UGANDA 2012