SECTOR 4 4.3 The media cover the full spectrum of events, issues and cultures, including business/economics, cultural, local and investigative stories. Generally the media are seen as covering the full spectrum of events, but there are serious systemic gaps as outlined under indicator 4.2. As a result, most media are serving a minority of South Africans – the literate, middle to high income earning groups based in urban centres. Very few outlets address the issues of rural, peri-urban and poor people in a sustained manner. There is, however, considerable and increasing focus on investigative journalism recently: specialised investigative units have been set up in 2010, for example at Media24, the Independent group and the Mail & Guardian, with the latter being supported by the Open Society Foundation. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator. 5 Country meets all aspects of the indicator Average score: 2.7 (2008 = 3.2; 2006 = 3.2) 4.4. Equal opportunities regardless of race, social group, gender/sex, religion, disabilities and age are promoted in media houses. Media houses, editors in particular, are actively promoting equal opportunities and diversity among their staff and they are succeeding up to a point. Executive editorial positions are still dominated by men. The trend is shifting, however, and diversity is increasing even in top jobs: over recent years many women have been appointed as news editors and editors (at least eight mainstream titles now have female editors, the highest number ever). 62 AFRICAN MEDIA BAROMETER SOUTH AFRICA 2010