SECTOR 4

commission deals with complaints from both sectors. Critics say that the CCC
defines its mandate too narrowly by not assessing the reasons for breaches of the
codes of conduct.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator.

5

Country meets all aspects of the indicator

Average score: 			

3.1 (2008 = 4.2; 2006 = 4.2)

4.2 The standard of reporting follows the basic
principles of accuracy and fairness.
By and large South African media do a professional job, but there are many
examples of inaccurate and unfair reporting which point to a systemic problem.
An entire generation of journalists were removed from (or left) the newsrooms
in the 1990s and replaced by younger and less experienced staff. Those who quit
either joined public relations companies or went into government service, usually
for better pay than that offered by newspapers. There was no organised transition
during which there would have been sufficient transfer of skills, mentoring and
passing of knowledge. Young journalists often do not have the background and
experience that would give their stories depth and context. Their history starts
after South Africa achieved democracy in 1994.
The cost of print media production and the dependence on advertising means
that the print media in general have to orientate their editorial policy towards
consumers – and thus neglect the interests of the poor. Most mistakes made are
not malicious but due to inexperience and – even more so – the reduction in staff
numbers: “The media owners cut through the fat, through to the muscle and thus
into bones”.
The Independent Newspapers group, for example, has set up a homogenous
organisation called Independent Productions (IP) which brings many skills
together under one roof and services the broad range of different publications
all over the country that are part of the Independent Group. This central hub

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AFRICAN MEDIA BAROMETER SOUTH AFRICA 2010

Select target paragraph3