SECTOR 3

Broadcasting regulation is transparent
and independent; the state broadcaster
is transformed into a truly public
broadcaster.
3.1
Broadcasting legislation has been passed
and is implemented that provides for a conducive
environment for public, commercial and community
broadcasting.
The Electronic Communications Act (ECA) 2006 and the earlier Broadcasting
Act of 1999 provide for a three-tier broadcasting system – public, commercial and
community. Both emphasise the importance of diversity of content and ownership
and stipulate that all broadcasting services must be “responsive to the needs of the
public” (EC Act).
There are a number of issues, however, that the current legislation did not consider.
Community broadcasting was still in its fledgling state when the Broadcasting
Act came into force and the definition of community broadcasting seems to be
inadequate today. Similarly the Electronic Communications Act is not clear or
specific enough on community ownership structures or control and does not set
out mechanisms for community stations to be accountable to their communities.
There are also many issues around governance, funding, community access,
involvement and participation in programming which need to be addressed.
Besides the three SABC television stations e.tv is still the only commercial freeto-air television station. The two major subscription services available - MNet
and DSTV –shared the market and enjoyed a quasi-monopoly until early 2010
when TopTV began to provide a limited cheaper bouquet aimed at lower income
groups.

42

AFRICAN MEDIA BAROMETER SOUTH AFRICA 2010

Select target paragraph3