SECTOR 2 Several years ago the Cape Times ran a campaign “One City – Many Cultures” which tried to portray the rich diversity of cultures in Cape Town. The effort petered out because of the cost of hiring good writers and allowing them the space they needed to tell their stories. City Press is aiming at a black readership which is politically aware: “If readers are interested in following the intrigues of the ruling party and the different fights within the ANC factions they will rush to buy the City Press”. It is currently trying to change its ethnic profile and increasingly white readers are starting to buy the paper. The SABC with its 11 public radio stations, each dedicated to one of the official languages, ironically finds itself in something of a catch-22 situation. While all these languages do indeed have to be catered for, doing so on different stations serves to perpetuate the language and ethnic divides in the country. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator. 5 Country meets all aspects of the indicator Average score: 2.2 (2008 = n/a; 2006 = n/a) 2.9 The country has a coherent ICT policy, which aims to meet the information needs of all citizens, including marginalised communities. There are various pieces of legislation which touch on areas of ICT but there is no consolidated or coherent ICT policy or vision provided by the Department of Communications. South Africa desperately needs a proper policy process with wide public participation, starting with a green paper and moving on to a white paper. This 36 AFRICAN MEDIA BAROMETER SOUTH AFRICA 2010