gender aware reporting. For example, just because a story is
about a woman does not mean it is gender sensitive.
It has become traditional around the globe for women to take over
the making of the news on 8 March- International Women’s Day. The
challenge posed by the GMBS is for equal numbers of women and
men, at all levels of decision making, and giving equal voice to
women and men, to make the news. Hence the slogan of the study:
“women and men make the news”.
Partners
In addition to MISA and GL, the study brought together twenty
institutional partners in the twelve countries. These included
two media monitoring projects; three media-related NGOs; seven
gender related NGOs; four country-level media women’s
associations; one regional media women’s association and five
media training institutions. The Media Monitoring Project (MMP)
South Africa provided technical support.
Media Monitored
The study covered 114 out of the 317 print and electronic media
in the 12 countries covered, or 36 percent of the media in these
countries, during September 2002. It included a total of 25 110
news items, compared to the 16 000 news items monitored in the
2000 GMMP. The sample covered the full spectrum of private,
public and community media. The countries covered were: Angola,
Botswana, Lesotho, Malawi, Mauritius, Mozambique, Namibia,
Swaziland, South Africa, Tanzania, Zambia and Zimbabwe.
Scope
The study focused solely on the news. It did not include
entertainment programming and advertising. In the case of radio
and television, the study did not cover news feature programmes
such as weekly news round ups and analysis (in the case of the
print media these are usually contained within the same news
publication). These important genres are acknowledged as
important areas for consideration in future studies.
Findings
Table one summarises the main findings of the GMBS for South
Africa and the region. Where they are available, comparative
statistics are given from the Global Media Monitoring Project
(GMMP) that took place just prior to the five- year review of the
Beijing Fourth World Conference of Women held in 1995. Margaret
Gallagher, who served as chief consultant to the GMMP also served
as an advisor to the GMBS, providing an important link between
the two studies.

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