Participation from the state run radio station was also discouraging. In line with MISA’s policy of promoting excellence in the media ZIMA held its first Annual journalism award in December 2002. The award which goes with a cash prize was given to Radio Phoenix for among other attributes objective reporting. The Minister of Information and Broadcasting Services, his Permanent Secretary, Ministry officials, media representatives from both the public and private, NGOs representatives, the church and political parties were among the 100 people that were invited to the colourful ceremony. In order to encourage students of journalism to strive for excellence in their chosen career, awards in media training institutions have been introduced. These are at the University of Zambia Mass Communication department, Evelyn Hone media studies department and the Africa Literature Centre. The awards are in honour of three late veteran journalists namely : Professor Francis Kasoma of the University of Zambia, Abbe Maine a renowned journalism lecturer and Jowie Mwiinga a fearless journalist who once worked for the Post and later became a BBC correspondent before his death. To increase excellence in Journalism profession, increase number of higher standard, ethical and professional journalists that adhere to code of ethics, good governance and accountability, MISA Tanzania in collaboration with six other media organisations teamed up to set a Media Award Committee and Sub-Committees. Sixty participants out of 100 attended the Orientation workshop held in Dar es Salaam where journalists were urged to update themselves with current issues by reading a lot of literature. Thirty seven (37) participants in Morogoro attended the workshop Morogoro. Journalists were reminded that a professional journalist was the one who went to the poor and talked to the people about their problems; and not the one who glorified dignitaries and wrote about public relation stories. The themes of the workshops were Objectives, Media Award, Good Governance and Investigative writing and the award is called the Edward Moringe Sokoine after the late Prime Minister who recognized the role of the media in the country and promoted good governance by making government officials accountable to the public. The activity achieved its objectives, and received very wide coverage in both the print and electronic media. The remaining activity is the implementation (presenting the award during the Gala Dinner in September 2003). 30