purpose to stimulate sexual arousal in the target audience; 4.5 "Code" means this Code of Conduct for Subscription Broadcasting Service Licensees; 4.6 "EPG" means an electronic programme guide; 4.7 "family viewing" refers to the classification of programming which is suitable for all ages; 4.8 "Films and Publications Act" means the Films and Publications Act, 1996; 4.9 "subscription broadcasting service licensee" means the holder of a subscription broadcasting service licence issued by the Authority; 4.10 "NAB" means the National Association of Broadcasters of South Africa; 4.11 "sexual conduct" includes – (i) (ii) (iii) (iv) sexual (v) of the male genitals in a state of arousal or stimulation; the undue display of genitals or of the anal region; masturbation; sexual intercourse, whether real or simulated, including anal intercourse; sexual contact involving the direct or indirect fondling or touching intimate parts of a body, including the breasts, with or without any objects; (vi) the penetration of a vagina or anus with any object; (vii) oral genital contact, or (viii) oral anal contact; and 4.12 "watershed period" means the period between 20h00 and 05h00. Application of the Code 5. This Code applies to all subscription broadcasting service licensees who are members of the NAB. 6. All these subscription broadcasting service licensees must – 6.1 comply with this Code; and 6.2 have adequate procedures in place in order to comply with this Code. 7. These subscription broadcasting service licensees must advise their subscribers on a regular basis that – 7.1 their subscription broadcasting service is subject to this Code; and