T

o understand the current state of the Tanzanian media it is important to know the context in
which the mass media has been operating since independence in 1961 and single-party
rule to the multiparty politics of today.
Tanzania is still suffering from the hangover of state control of the media, practiced from 1965
until 1992 when the country adopted multiparty rule. Under the multiparty system there has
been a dramatic increase in the number of privately owned newspapers competing with government media. The number of daily newspapers has increased to 13, comprising seven Kiswahili
tabloids and six English publications, two of which are tabloids and four broadsheets. In 2003,
there were only four Kiswahili daily tabloids and three English dailies. In addition, there are
now five English and 20 Kiswahili weekly newspapers.
This upsurge occurred in the run up to the 2005 general elections with the arrival of many
newspapers concentrating on sensational political news. Critics are of the view that this media
explosion has not corresponded with the development of professional journalism, as hundreds
of formerly unemployed youths have entered the profession without formal training.
The enormous growth of media outlets has also affected the broadcast media. Currently there
are 35 radio stations and 17 television stations registered with the Tanzania Communications
Regulatory Authority (TCRA). By comparison, there was only one Tanzanian television station in 1995, while 12 were registered in 2001. In 1993 there were only two radio stations, with
seven being registered in 2001. It is worth noting that most of the television and radio stations
broadcast programming of an entertaining or religious nature.
There is consensus that the liberalisation of the media has not gone hand-in-hand with establishing institutional, legal and extra-legal regulatory mechanisms to guarantee press freedom.
The process of reforming these mechanisms has begun, but it is yet to be completed.

Factors shaping the media
As noted earlier, political pluralism has provided an impetus for the boom in privately run
mass media, but this does not mean that the state is not tightly controlling the independent
media. Since the government has absolute power to register and de-register print and electronic media, the state can also determine the operation of the media.
In October 2003 the government approved a policy on information and broadcasting, but this
policy still contradicts the existing draconian media laws. Although the government has promised to enact a single media law, the Freedom of Information Act, which will repeal and amend
outdated laws, the political commitment is lacking as no timeframe has been set for the implementation of the aforementioned policy. The new government raised media practitioner’s hopes
by establishing the Ministry of Sports, Information and Broadcasting, but more work is needed
to implement the policy on information and broadcasting.
Socially and culturally, Tanzania’s media sector is dominated by foreign media monopolies
through television and the internet. In this way, alien socio-cultural values impact upon African culture and traditions. An indicator of this dominance is that foreign programming constitutes almost 80 per cent of the daily television broadcasts.
In terms of the economic environment, the private sector lacks sufficient resources and this
provides the state with a loophole to subjugate private media to the extent of undermining
professional and editorial independency. In this way, the private media often becomes a government mouthpiece, thus restraining freedom of information.
So This Is Democracy? 2005

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Media Institute of Southern Africa

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