SECTOR 2 who blames the reported distortions on a biased advertising market. But in the opinion of another speaker, the private sector sometimes “joins hands” with the government, so that companies not directly dependent on the state nevertheless receive instructions not to finance certain organs of the press. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 2.6 (2010:2.0; 2008:1.1; 2006:1.3) 2.13 The advertising market is large enough to support a diversity of media outlets. The panel notes, to its regret, that there are no serious surveys and updates which provide incontestable proof of the size of the advertising market, its nomenclature and its distribution among the different media (billposting, press, television, radio, Internet, etc.). However, a panellist cites a study carried out by the French institute SOFRES in 2012 and another earlier study by the Senegalese agency ADESR. But, in both cases, several panel members expressed doubt as to the accuracy of the figures put forward, or the rigour of the methodology used, or the credibility of the agency. Indeed, several figures are provided for the amount of the advertising market: 6 billion CFA (12 million US dollars), about ten billion (about 20 million US dollars), 15 billion (30 million US dollars), etc. Whatever the case, the proportion given by the advertisers and agencies to the press is qualified as trivial by the participants, in a media landscape featuring a score of dailies, about ten television stations and about fifty radio stations. This is due, in their opinion, to the absence of regulation. In the rare cases where allocation rules exist, for example the Public Procurement Code, these are contested by the publishers. It is for this reason that the publishers of the daily Le Soleil brought before the Regulatory Authority for Public Procurement a call for tenders launched in 2013 by the General Directorate of Taxes and Government Property (DGID) for the selection of an organ of the print media with a view to AFRICAN MEDIA BAROMETER SENEGAL 2013 99