STATE OF THE MEDIA REPORT QUARTER 4, 2020

3.2.1. ACCESS TO INFORMATION BILL AND MEDIA POLICIES
While the ATI Bill was not enacted in the entire year as promised by government, the quarter
witnessed the launch of two policies namely the Government Communication Policy (GCP)
and the Media Development Policy (MDP). The MDP aims to promote freedom of expression
and guarantee press freedom through various measures. Among the policy’s objective are the
promotion of a system of regulation conducive to freedom of expression, pluralism and
diversity of the media, promotion of plurality and diversity of media, a level economic playing
field and transparency of ownership, promotion of media as a platform for democratic
discourse, promotion of professional capacity building that underpins freedom of expression,
pluralism and diversity, and promotion of infrastructure development and support to the growth
of the media.

R-IBA Director General Josephine Mapoma, M-PS Ministry of Information and Broadcasting
Services Amos Malupenga, L-Minister of Information and Broadcasting Services Dora Siliya during
the launch of the Communication Policy and the Media development policy.

The policy is a step forward because Zambia has had no media policy save one that has existed
in draft form. What remains is the formulation of laws to underpin some of the policy
pronouncements. One such law is the Media Council Bill which is currently in the pipeline as
discussed in the previous quarters. It is hoped that the provisions of the policy will be
implemented with a view to truly diversify (and not stifle) the media and create an enabling
environment for media development, even for those seen to be facilitating dissenting or
unpopular views. While the policy addresses a number of topical issues in the media sector,
there is need to accompany these policy pronouncements with action. For example, while the
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