SECTOR 2

countrywide distribution of between 5 and 6 newspapers around the country
on a weekly basis and the costs would be shared. This would also capture the
attention of advertisers who would be interested in the readership base being
increased.
There was a feeling that newspapers grouping their circulation and distribution
would not work well, as the papers come out on different days of the week and
also because they are competing papers, so it would be difficult to jointly market
the papers. The Lesotho Times has struck a barter deal with DHL which distributes
its’ newspapers countrywide for free and in return receives free advertising. The
problem is that it is not distributed to a specific outlet so it is up to retailers to
purchase the paper and sell it to consumers. It is also difficult to keep track of
sales. This distribution initiative works well in areas where the newspaper is in
demand.
The church and state network have better structures for countrywide distribution
but lack capacity to ensure that it is done effectively and efficiently.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

2.4 (2010 = 4.0; 2008 = 2.4; 2006 = 1.3)

2.4 The editorial independence of print media published by a public authority is protected adequately
against undue political interference.
The bilingual Lesotho Today/Lentsoe la Basotho’s is the only government paper in
Lesotho. Staff at the publication may not receive directives or instructions from
the Ministry of Communication, Science and Technology which it falls under.
However, it seems likely that journalists at the organisation practice some sort of
self-censorship and are aware of what it is possible to write and what will not be
approved.

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AFRICAN MEDIA BAROMETER LESOTHO 2012

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