SECTOR 2 Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 4.0 (2010:1.0; 2008:2.3; 2006:1.0) 2.11 The advertisement market is large enough to support a diversity of media outlets. Due to the declining economy, the advertising base in Zimbabwe has shrunk dramatically over the last decade but there are no statistics available to confirm this. Many media outlets have failed to make it in the market and the papers that are still around are struggling. The Daily Gazette did not take off because the publishers found it difficult to attract enough advertising while The Mail shut down after a short time for the same reason. Scores: Individual scores: * 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 1.8 (2010:1.1; 2008:1.9; 2006: 2.3) Average score for sector 2: 2.6 (2010:1.5)* The indicators were reviewed, changed and shifted in 2008/2009. Therefore the scores of some indicators and sector scores are not comparable to scores of previous AMBs. AFRICAN MEDIA BAROMETER ZIMBABWE 2012 35