“People express themselves freely in the blogosphere, but access to online media
is limited.”
There are journalists who work for mainstream media, who express themselves
more candidly and more openly on the blogosphere, than they do in their
mainstream media jobs. However, “the fact that they (bloggers) go anonymous
says a lot” about the fear that people face in expressing themselves openly.
Radio is another medium favoured by citizens who engage with phone-in
programmes and “speak their minds on a daily basis”. They are comfortable
providing their names, phone numbers and addresses and there have been no
reprisals reported in this regard.
It is estimated that at least 151 community radio stations broadcast alongside
the public broadcaster and other private stations. The major restriction faced by
community radio stations is sustainability and reach, as they are only allowed to
broadcast within a 150km radius. However, radio continues its dominance over
the media terrain as it is the most accessible, wide-reaching and fastest growing
medium, with over 87 percent of households in Zambia owning one or more
radio set(s), according to Afrimap statistics. The strength of community radio
stations lies in their localised content and use of vernacular languages.
The Zambia National Broadcasting Corporation (ZNBC) Amendment Act No. 20
(2002) was enacted to transform the national broadcaster into an independent
and professional entity.
However, in March 2010, the Zambian government passed the ZNBC Amendment
Bill No. 6, which reverted the power to appoint the nine part-time members of
the ZNBC board back to the Minister of Information and Broadcasting Services.
This allows the minister to bypass parliament in the appointment of the board as
had earlier been stipulated in the ZNBC Act of 2002. According to the Independent
Broadcasting Authority (IBA) Act, the minister is also authorised to appoint board
members of the IBA and issue broadcasting licences at his whim.
Under the new government, the state print media is enjoying a certain amount
of latitude and
“there is still some influence here and there, and there is self-censorship to a
certain extent, but now you don’t feel that there is someone with a whip behind
you waiting for you to make a mistake”.
Political issues continue to dominate the mainstream media, and diversity of
content in the print media remains limited. Even social, cultural and economic
stories are angled to take on a political dimension. Investigative stories are
sporadic and often lack depth and analysis. ZNBC’s TV2 and ZNBC radio present
diverse programmes which are more creative, with local content.
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Ministry of Information and Broadcasting Services, 2013

AFRICAN MEDIA BAROMETER ZAMBIA 2013

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