SECTOR 4

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

2.4
(2011:1.6; 2009:2.0; 2007:2.0; 2005:.1.4)

4.7 Media professionals have access to training facilities offering formal qualification programmes as well
as opportunities to upgrade skills.
The University of Zambia (UNZA) offers degree programmes in media studies,
including bachelors and masters programmes in mass communications19. Other
institutions also provide certificate or diploma programmes in media-related fields.
Aside from these academic institutions, a number of other organisations also
provide training opportunities. The Bank of Zambia works with media houses
to offer training to business writers; and the World Bank provides training to
investigative journalists through a six-week programme, wherein journalists are
attached to different papers, with a stated commitment to return to their media
institution. Some United Nations agencies also provide training, depending on
topical issues at the time.
In 2012, Zambia Media Council (ZAMECO) began running a training programme
for community radio stations, using the Technical Education, Vocational and
Entrepreneurship Training Authority (TEVETA) syllabus as the teaching guide for
its programme. TEVETA also provides training in editing software.
Most media houses also provide in-house training to their employees. Catholic
Community Radio has a team that visits each station for up to five weeks at a
time, to work with employees at its eight radio stations, and to train them in the
technical, editorial, and writing aspects of their work.
At Zambia’s Daily Mail, reporters are encouraged to go out and access training
programmes, for which the newspaper may provide an allowance or some form
of sponsorship. ZNBC staff can express to management interest in a field in which
19 University of Zambia, http://www.unza.zm/index.php?option=com_content&task=view&id=159&Itemid=193

AFRICAN MEDIA BAROMETER ZAMBIA 2013

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Select target paragraph3