SECTOR 4 way too much, especially for young journalists who don’t know whether or not to disclose.” Through an initiative started by MISA-Zambia, Catholic Community Radio stations has put in place policies on how to deal with gifts, etc. “This can be difficult to control, and the temptation is high for young people.” There has been a “breakdown of integrity at another level”, with the “huge advertising budgets of large corporations” sometimes determining editorial content. “It is difficult for media to report on them, because they’re receiving big adspend.” Notable examples were those of ABC Bank, which has “a huge logo” at ZNBC. “Even the [ZNBC] news bulletin is brought to you by Airtel,” and there is concern that this massive advertising “compromises how impartially a media house can be on issues” related to the promoter when the logos and clothing of sponsoring organisations are being used in presenting reports. “There is a serious compromise in quality of news when you have been clothed and fed by these sponsors.” “Good practices come at a cost, but you have to be professional.” There needs to be an understanding from the marketing side as to how corruption starts seeping into the newsroom. “If we are going to reduce corruption, being ethical will help to reduce this.” PAZA is currently pushing for in-house policies to be developed on ethics and corruption. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 2.3 (2011:2.0; 2009:2.5; 2007:n/a; 2005:n/a) AFRICAN MEDIA BAROMETER ZAMBIA 2013 67