SECTOR 3

Broadcasting regulation is transparent
and independent; the State broadcaster
is transformed into a truly public
broadcaster.
3.1 Broadcasting legislation has been passed and is implemented that provides for a conducive environment
for public, commercial and community broadcasting.
Broadcasting legislation has been passed which, in theory, provides a conducive
environment for public, commercial and community broadcasting. Legislation for
the IBA, which issues broadcasting licences and regulates broadcasting activity,
has been in place since 2002 (IBA Act 17 of 2002). An amendment was made to
the act in 2010, giving the minister the power to appoint the board. In June 2013,
a director general was appointed to head the IBA.
During its election campaign, the PF said that it would revert to the 2002 Act, but
this has not been done. Furthermore, the IBA’s top management was appointed
by the permanent secretary in the Ministry of Information. “Their allegiance is
to the government rather than to providing a service, and the decisions they
make are ones that will not annoy the appointing authority.” It is hoped that
the separation of powers in terms of broadcasting regulation will not cause a
“power struggle” between the IBA and the ministry, which previously handled
this function.
Progress at the IBA is difficult to fully assess, as the director general was only
recently appointed. The appointments at the IBA have also been handled
incorrectly. “They should rather have had the board in place, and then have the
board hire the DG. In this situation, the DG was appointed by ministry, and has
been in power longer than the board.”
In addition, the IBA’s management staff was appointed before the DG entered
office. Initially, it seemed that there was a push for transparency in setting up the
IBA, but “implementation is where things have gone wrong”. The removal of an
ad hoc committee in the 2010 Amendment Act “takes us back to square one”
and may be problematic because “some powers are giving out frequencies (i.e.
ZICTA), while others are handing out the licences (i.e. IBA)”.
With regards to the public broadcaster, again, in theory, the ZNBC Act guarantees
independence, but not in practice. “The ZNBC operates more as a state media
than public broadcaster.” The 2010 amendment to the act also provides for the
appointment of the ZNBC board by the inister of Information.

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AFRICAN MEDIA BAROMETER ZAMBIA 2013

Select target paragraph3