SECTOR 2

The influence of advertising on editorial content is also a topic of concern.
Corporate companies are known to cancel advertisements due to negative stories
in the media. “When you look across the media, you rarely find stories on the
major spenders,” noted a panellist, highlighting the absence of reportage on the
Barclays Bank strike.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

1.9
(2011:3.2; 2009:2.2; 2007:4.4; 2005:2.5)

Average score for sector 2:

2.9

AFRICAN MEDIA BAROMETER ZAMBIA 2013

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