SECTOR 2 Mobile Mobile phones have broad penetration in Zambia, with an estimated penetration of approximately 78 percent of the population16. Cheap mobile phones are accessible to the people, and various promotions, point systems and incentives are used by telecommunications operators to get more people to use them. Airtime to make phone calls is relatively expensive, but the denominations in which airtime can be bought make this expense more manageable. Internet Internet use in Zambia is still limited, but has increased with the advent and growth in the smartphone market. Smartphones are, however, expensive, and unaffordable for the majority of Zambians. According to ZICTA, as of June 2012, 76 803 mobile phone users subscribed to mobile internet. This is in addition to the approximately 2,2 million mobile internet users as at December 2012.17 There has been a growth in the presence of online media sources, including a number of blogs. Most notable is the emergence of Zambian Watchdog. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 3.6 (2011:3.1; 2009:2.3; 2007:3.0; 2005:2.6) 16 ZICTA (2013) ICT Statistics and Indicators. Retrieved from http://www.zicta.zm/index.php?option=com_content&vie w=article&id=126&Itemid=56 on 29 September 2013. 17 Ibid AFRICAN MEDIA BAROMETER ZAMBIA 2013 31