SECTOR 2

Title of
publication

Language

Frequency of
publication

Circulation**

Ownership

Times of
Zambia*

English

Daily

9000

Government

Zambia Daily
Mail*

English

Daily

8500

Government

Sunday Times of
Zambia*

English

Weekly

16000

Government

Sunday Mail*

English

Weekly

13000

Government

The Post*/
Saturday Post

English

Daily

47 000

Privately owned

Sunday Post*

English

Weekly

47 000

Privately owned

Monitor &
Digest

English

Weekly

2000

Privately owned

Weekly
Guardian

English

Weekly

5000

Privately owned

The New Vision*

English

Weekly

6000

Privately owned

* These newspapers are distributed in all major towns and provincial centres.
** In the absence of an Audit Bureau of Circulation, the circulation figures could not be verified.

Print magazines include The Bulletin and Record, a monthly magazine reaching
15 000 readers, which focuses on lifestyle and economic issues. Another new
magazine – Flip Magazine – contains cartoons, satire and some investigative
articles. A panellist described the project as one that is trying to challenge the
status quo but it is being “killed by the system”.
Radio
Over 6010 radio stations exist in Zambia, and radio “reaches every corner of the
country”. It is the most accessible information medium, and according to Afrimap,
“87 percent of households in Zambia own one or more radio sets (94 percent in
urban, 84 percent in rural areas) … with 88 percent of respondents (according to
a survey) listening every day or having listened over the last seven days.”11
It is estimated that at least 1612 community radio stations broadcast alongside the
public broadcaster and other private stations. Technology has helped to enhance
the reach of radio broadcasters significantly. With the use of mobile phones (as
well as the ability to use solar energy for charging mobile phones), access to radio
has increased dramatically. Panellists noted that the challenge for the media is to
diversify its content.
The state0-run broadcaster, ZNBC, has three radio stations: ZNBC 1 (multi-lingual),
ZNBC 2 (English), and ZNBC 4 (English).
10 Ministry of Information and Broadcasting Services and Mr Gillies C Kasongo, senior programme officer (Media
development & ICTs), PSAf and chairman, MLC
11 OSI (2010)
12 https://en.unesco.org/radioict/countries/zambia)

AFRICAN MEDIA BAROMETER ZAMBIA 2013

29

Select target paragraph3