SECTOR 2 Interesting shows can also be found on national television, sometimes adapting international concepts and placing them in a local setting, e.g. reality shows covering the lives and adventures of rural girls. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 4.3 (2013:3.3; 2011:n/a; 2009:n/a; 2007:n/a; 2005:n/a) 2.11 The country has a coherent ICT policy and/or the government implements promotional measures, which aim to meet the information needs of all citizens, including marginalised communities. The National Information and Communication Technology Policy is “quite coherent,” “provides a number of guidelines” and promotes broad access to the Internet. The uptake, however, remains poor. Zambia has seen an “ICT boom in the last 5 years, it is a new thing.” “The country has not yet reached its full maximum potential of ICT utilisation”. The communications market is becoming more competitive; it is opening up and new investors have come on board. The ICT sector is a high tax sector which poses a challenge to the affordability of services. Access to Internet facilities remains expensive for most, hence the existence of a digital gap. The Competition and Consumer Protection Commission has made consumers increasingly aware of their rights and procedures on how to complain if they do not receive the services they are entitled to and have paid for. 40 AFRICAN MEDIA BAROMETER ZAMBIA 2017