SECTOR 2 52) and a loaf of bread costs at least K10. Many people cannot afford to buy a newspaper. Citizens started sharing the paper or ‘borrowing’ it at a lower cost. Generally, the print run of newspapers has decreased significantly. It was indicated that one national newspaper had a print run of 50,000 copies in the year 2000 compared to a print run of 9,000 in recent years. It is assumed that this is due to the increased cost of the papers as well as the high cost of transporting newspapers throughout the country. Others argue that the circulation is going down “because the content [in newspapers] is unbalanced: Therefore, Zambians do not buy newspapers. Zambians are also increasingly reading news online and thus do not need to buy the paper.” There are currently 105 radio stations in Zambia and around 34 TV stations that are currently broadcasting, some examples are ZNBC TV1, TV2 and TV3, Muvi TV, Mobi TV and Prime TV. None of these stations has 100 percent coverage. The ZNBC channels are the most popular ones and have 60-70 percent national coverage. Other programmes only reach some provinces. According to the Information and Communication Technology (ICT) Survey Report of 2015 of the Zambia Information and Communications Technology Authority (ZICTA)10, the number of households with a working television set declined slightly from 35.5 percent in 2013 to 33 percent in 2015. A mere 14.3 percent of households in rural areas owned a television set, compared to 61.2 percent of households in urban areas. The number of households owning a radio dropped from 52.7 percent in 2013 to 44.9 percent in 2015, with 48.3 percent of households in urban areas compared to 42.4 percent of households in rural areas owning a radio. According to the latest ZICTA statistics, Zambia has 75 percent cell phone penetration and an Internet penetration of 36 percent. The low internet penetration is assumed to be based on the lack of know-how and facilities for the use of the Internet. There are some affordable data packages on the market. Zamtel, for instance, offers 500MB of data for 1 week for K5 (US$0.5). Additionally, having Wi-Fi at home is expensive, and internet cafes are slowly being phased out or mainly concentrate on the provision of other services. Internet use has been introduced in schools but sustaining it is problematic. 10 https://www.zicta.zm/Views/Publications/2015ICTSURVEYREPORT.pdf AFRICAN MEDIA BAROMETER ZAMBIA 2017 31