STATE OF THE MEDIA REPORT QUARTER 3. 2020

The pandemic also provided an opportunity for media to play a pivotal role of surveillance and
supplementing government efforts especially in the dissemination of information on the
outbreak. While in the previous quarter strenuous relations between government and Prime
Television over COVID sensitisation led to the eventual blacklisting and closure of the station,
the third quarter witnessed partnership between government and some media outlets. One such
outlet is News Diggers Newspaper which partnered with government to offer free advertising,
radio and television sponsorship for COVID-19 sensitisation programmes15.
The action by News Diggers is a fulfilment of the role of the media in such critical times. The
newspaper joins many other outlets that have dedicated space and airtime towards sensitisation
messages on prevention of COVID-19. It is hoped that government will recognise the
quintessential role media play during such times and create a conducive environment for them
to flourish.

picture courtesy of Get Fit Zambia

Overall, the socio-political environment in the third quarter remained relatively unfree in view
of the continued harassment and attacks on media outlets and practitioners. Further, the surge

15

https://diggers.news/local/2020/07/28/diggerspartners-with-ministry-of-information-to-escalatecovid-19-awareness-campaign/

19

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