The African Media Barometer (AMB)
he African Media Barometer (AMB) is an in-depth and comprehensive
description and measurement system for national media environments on the
African continent. Unlike other press surveys or media indices the AMB is a selfassessment exercise based on homegrown criteria derived from African Protocols
and Declarations like the “Declaration of Principles on Freedom of Expression in
Africa” (2002) by the “African Commission for Human and Peoples’ Rights”
(ACHPR)1. he instrument was jointly developed by fesmedia Africa, the Media
Project of the Friedrich-Ebert-Stiftung (FES) in Africa, and the Media Institute
of Southern Africa (MISA) in 2004.
he African Media Barometer is an analytical exercise to measure the media
situation in a given country which at the same time serves as a practical lobbying
tool for media reform. Its results are presented to the public of the respective
country to push for an improvement of the media situation using the AUDeclaration and other African standards as benchmarks. he recommendations
of the AMB-reports are then integrated into the work of the 19 country oices of
the Friedrich-Ebert-Stiftung (FES) in sub-Sahara Africa and into the advocacy
eforts of other local media organizations like the Media Institute of Southern
Africa.
Methodology and Scoring System
Every two to three years a panel of 10-12 experts, consisting of at least ive media
practitioners and ive representatives from civil society, meets to assess the media
situation in their own country. For 1 1/2 days they discuss the national media
environment according to 45 predetermined indicators. he discussion and scoring
is moderated by an independent consultant who also edits the AMB- report.
After the discussion of one indicator panel members allocate their individual scores
to that respective indicator in an anonymous vote according to the following scale:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

1 he ACHPR is the authoritative organ of the African Union (AU) mandated to interpret the African
Charter on Human and Peoples’ Rights.

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AFRICAN MEDIA BAROMETER BENIN 2011

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