SECTOR 2

2.13 The advertising market is large enough to support
a diversity of media outlets.
Benin does not yet have a law on advertising. The advertising market is nebulous
and its budget allocation is a matter of conjecture. The major advertising markets
are controlled by the mobile telephone companies. If a newspaper publishes
articles against their best interest, it will find itself without advertising. In the
absence of an organised market, the advertisers which bring in the most revenue
for the ORTB are the obituary notices.

Scores:
Individual scores:

88

1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

1.3 (2007=1.0; 2009=1.1; 2011=2.5)

Average score for sector 2:

2.7

AFRICAN MEDIA BAROMETER BENIN 2014

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