Reporting Elections, Safety and Security of Journalists

The Cardinal Trio
Journalists covering elections need to develop a sharp
sense of professionalism with a clear focus on expanding:
1. knowledge of the issues of the day, context and
background
2. technical or reporting skills to present stories
factually, accurately, fairly and with judicious balance
3. commitment to ethics and high moral standards
The cardinal trio is a concept that addresses issues
of responsibility, processes, preparation, projection,
presentation, knowledge and skills. It is about
responsibility to pick and read important issues at the right
time, to highlight and interpret the issues and processes, to
prepare and present the stories in an interesting way and
to acquire knowledge and skills appropriately.
The first major requirement is to understand the political
environment.What are the rules of the game? What
does the law say about the various processes, and who
is responsible for the different aspects of these laws and
regulations?
What is the practical meaning or impact of these statutory
provisions? How different is it from the practice elsewhere
in the region, in Africa, around the world?
In their 2009 book: Eyes of Democracy, The Media and
Elections, Kenyan journalists Manoah Esipisu and Isaac
Khaguli, firmly frame the point that part of the media’s

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