SECTOR 2 2.11 The advertisement market is large enough to support a diversity of media outlets. The advertising market is quite small. Apart from public companies, there are only about ten large private companies (cell phone companies, breweries, banks and importers...) and this does not guarantee the viability of media outlets. A law on advertisements is currently being drafted and should result in the setting up of a regulatory mechanism of the advertising market. Scores: Individual scores: 1 Country does not meet indicator 2 Country minimally meets aspects of the indicator. 3 Country meets many aspects of indicator but progress may be too recent to judge. 4 Country meets most aspects of indicator. 5 Country meets all aspects of the indicator and has been doing so over time. Average score: 1.1 (2007=1.0) Average score for sector 2: 2.3 (2007=2.3) AFRICAN MEDIA BAROMETER BENIN 2009 93