The sum of all individual indicator scores will be divided by the number of panel
members to determine the average score for each indicator. These average indicator
scores are added up to form average sector scores which then make up the overall
country score.
Outcome:
The final, qualitative report summarizes the general content of the discussion and
provides the average score for each indicator plus sector scores and overall country
score. In the report panellists are not quoted by name to protect them from
possible repercussions. Over time the biennial or tri-annual reports are measuring
the media development in that particular country and should form the basis for a
political discussion on media reform.
In countries where English is not the official language the report is published in
a bilingual edition.
Implementing the African Media Barometer the offices of the Friedrich-EbertStiftung (FES) and - in SADC countries the Media Institute of Southern
Africa (MISA) - only serve as a convener of the panel and as guarantor of the
methodology. The content of the discussion and the report is owned by the panel
of local experts and does not represent or reflect the view of FES or MISA.
At the end of 2008 the indicators were reviewed, amended and some new ones
were added to address the rapid developments in Information Communication
Technology.
By the end of 2009 the African Media Barometer had been held 46 times in 25
African countries, in some of them already for the third time.

Kaitira Kandjii
Regional Director
Media Institute of Southern Africa
Windhoek, Namibia

Mareike Le Pelley
Head of fesmedia Africa
Friedrich-Ebert-Stiftung
Windhoek, Namibia

AFRICAN MEDIA BAROMETER ZIMBABWE 2010

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