SECTOR 2

at US$2 - and most people prioritise bread over newspapers. Wide distribution
of print media is restricted by the high cost of transport and the limited buying
power of readers.
South African magazines and newspapers like the Sunday Times, Business Day,
The Sowetan and Mail & Guardian are available and have a sizeable market in
Zimbabwe. The Sunday Times (which costs only US$ 1.00) and Mail & Guardian
have special Zimbabwe editions.
Broadcasting
Broadcasting in Zimbabwe has been described as “narrowcasting” because the
state-controlled Zimbabwe Broadcasting Corporation has a monopoly over the
airwaves. It operates one television channel and five radio stations. A second
(commercial) television station was launched in April and is to carry mainly
programming (not news!) provided by the South African private TV company
e.tv. There is no other broadcasting operator in the country.
In remote areas it is difficult to get any broadcasting service – radio or television.
It is believed that ZBC television covers only 20 to 25 per cent of the country and
radio 30 to 35 per cent. The lack of access to electricity and regular blackouts also
affect access to broadcasting.
Externally based radio stations are enjoying considerable popularity. These are
Voice of the People (VOP), Studio 7 (a Voice of America programme produced by
Zimbabweans), SW Radio (broadcast from London and produced by Zimbabweans
in exile) and Zicora (Zimbabwe Community Radio) which broadcasts from South
Africa. All four use short wave for transmission. Their impact is limited by the
shortage of SW radio receivers and their limited broadcasting periods between
one and two hours per day.
Internet
There are more and more internet cafés springing up everywhere and wireless hot
spots located at coffee shops and hotels have made internet far more accessible.
According to latest figures reported by Internet World Stats, internet penetration
(the percentage of people using the internet) stands at 10.9 per cent. Very recently
mobile telephone company Econet introduced mobile internet technology but
this was only available for a limited period. Internet access is still confined to a
small elite audience.
The Interception of Communications Act, passed in August 2007, legalises the
surveillance of all communication including internet traffic (see indicator 1.10).

AFRICAN MEDIA BAROMETER ZIMBABWE 2010

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