This information is sourced
from WhatsApp groups that are
solely dedicated to this purpose.
Most critical is that all these
emergent social groups or societal
structures have information
needs and media consumption
habits that suit their immediate
livelihood needs.
Therefore,
as
Zimbabwe’s
famed
industrial
base
expanded, so did the attendant
media structures, needs and
consumption habits.
The global pandemic, COVID-19
in 2020 added a layer of intrigue
to the changes noted above, its
prominence within Zimbabwe’s
media landscape exacerbated
changes already in motion.
Much of the changes seen
in the media landscape have
primarily been drawn from the
reconfigured political economy
rather than the emergence of the
pandemic and its effects.
For the greater part, COVID-19
came at a time when the media
had already seen seismic
changes in media consumption
habits, most notable being the
shift in the importance of the

4

print and broadcasting media,
which has slowly but surely
been replaced by the new
online media space, riding on
internet-based
information
and telecommunication (ICT)
structures.
This has seen many media
players
either
shifting
or
integrating the internet into
their business models to aid the
dissemination of information
and news.
Admittedly, the abrupt and topdown, largely state-led reactions
to the pandemic ensured that
players in the media fraternity
had to fast-track some changes
to how they operated.
In most instances, the changes
were externally rather than
internally generated.
For example, Business Times
stopped publishing the physical
version of their newspaper.
Alpha Media Holdings (AMH)
introduced online publications,
which have affected hard copy
sales of the newspaper.
The Daily News introduced a
paywall for accessing its online

newspaper.
The period saw the emergence
and growth of wholly online
news platforms such as the
NewsHawks and ZimLive.
A composite analysis of the
differential effects of the changes
in the political economy and the
effects of the COVID-19 pandemic
is suggestive that the latter did
not initiate the changes in the
media landscape, but rather
hastened both the effects and
the adaptation by various media
stakeholders.
The changes noted in the
political economy show that the
economy was already the hardest
hit by these changes, resulting
in a myriad of changes in how
citizens access information and
the types of information they
prioritise.
Linked to this were the changes
in how media operators have
responded to the compounding
effect of challenges to the
economy; where the responses
to the economy had previously
been
slow
and
gradual,
COVID-19 provided the push
for abrupt shifts in how they
operate.

Select target paragraph3