SECTOR 2 Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 1.5 (2012 = 2.2; 2010 = 1.3; 2008 = n/a; 2006 = n/a) 2.7 All media fairly represent the voices of both women and men. Women are not fairly represented in Zimbabwean media, and a recent baseline study commissioned by the Federation of African Media Women Zimbabwe (FAMWZ) shows that only 17% of voices in the media are those of women, with males making up the bulk of news sources. While some panellists posited that “the problem is that women don’t want to deal with many of the issues covered by the media, and don’t want to speak or have their photos taken even for voxpops”; others argued that “women are ready to talk and provide insights, but the media haven’t used this. They all think it’s a men’s game.” “Mainstreaming is what is lacking, and this should be everyone’s business, not just that of women.” FAMWZ has worked hard to change the perception that there are no women sources, and has published a directory of female news sources called ‘According to Her: A Database of Women as Sources of News’’. In addition, the organisation conducts extensive research on gender issues in the media. Some panellists complained that “Female journalists themselves are not championing the cause,” but agreed that being a female journalist shouldn’t be solely about writing about women. “Journalists should be able to reflect society.” Panellists also complained that journalists lack the skills and training to effectively ensure that their reporting is balanced when it comes to ensuring the fair voices of men and women. AFRICAN MEDIA BAROMETER ZIMBABWE 2015 33