The mission and vision of MISA are based
on values that seek to:
• Advance the aims and objectives
of the Windhoek Declaration of
1991 and the African Charter on
Broadcasting of 2001;
• Promote a self reliant, non-partisan
and independent media that
informs, empowers, educates and
entertains;
• Nurture media freedom in an
ethical, competent and professional
media environment;
• Strengthen and support the
development of a vibrant and
participatory media sector;
• Lobby for access to information in
order to enhance transparency and
citizen participation in government,
judiciary and legislative issues; and
• Promote democracy, human rights
and the advancement of equality,
human dignity, freedom and nondiscrimination.
• Advocate and advance gender
equality to redress imbalances in
the media and society.

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is guided by the Regional Governing
Council made up of the Regional Council
Chairperson and the chairpersons of
the national chapters. The MISA Trust
Funds Board, which is autonomous,
has oversight over the financial and
objectives of the organisation.
MISA currently has national chapters
in 10 SADC countries – Botswana,
Lesotho, Malawi, Mozambique, Namibia,
South Africa, Swaziland, Tanzania,
Zambia and Zimbabwe, while it has
a representative to run its operations
in Angola. Each national chapter is
serviced by a national secretariat under
the guidance of the National Governing
Council. Membership in MISA is open
to individual media practitioners, media
houses and associations who join MISA
at national level.
MISA’s main achievements are in the
areas of media freedom monitoring and
the issuing of action alerts highlighting
violations of this right in the southern
African region. It has campaigned for
an enabling environment for media to
operate freely as part of a democratic
system.

MISA was established in 1992 as a nongovernmental organisation (NGO) and
registered as a Trust in Windhoek, Namibia
following the adoption of the 1991
Windhoek Declaration on Promoting
an Independent and Pluralistic African
Press. MISA seeks to contribute to the
implementation of this declaration in
the SADC region. MISA operations are
conducted by its Regional Secretariat
based in Windhoek, Namibia which

During the last 17 years, MISA has
provided skills training opportunities for
many media workers in the region.
In line with the 1991 Windhoek
Declaration, MISA established the
Southern Africa Media Development
Fund (SAMDEF) which provides media
businesses with loan and venture capital
and the Southern Africa Institute of
Media Entrepreneurial Development



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