7DQ]DQLD used to conduct election campaigns. Records by the same Ministry show that the number of Internet users rose to 6 million by May 2012 from 5.3 million at the end of 2011. Right now the mushrooming of the independent bloggers is unimaginable. A good number of them publish content that isn’t suitable for society consumption. Because the Internet can be easily accessed via mobile phones, bloggers can easily post anything at any time, and people share whatever is posted without caring who is at the receiving end. And, the number of Internet users is growing at unprecedented rate, which includes mostly the youth. The biggest challenge that faces civic journalism is content censorship. There are codes of ethics for every profession. Journalism has it but it doesn’t necessarily apply to civic journalism. With the rise of the digital age, information sharing has become so easy but at a greater cost. With mainstream media, it wasn’t possible or it is not possible to publish photos of a mutilated body but with social media, people share and ‘like’ on Facebook walls without considering the effect it will cause to those involved. There is a need for a code of ethics in the new brave world of digital communications and some sort of censorship to regulate the industry. In so doing, the rate of moral decadence and misuse of the new media can be controlled. 6R7KLVLV'HPRFUDF\" &RQFOXVLRQ The media industry in Tanzania is currently facing many challenges, from outdated laws such as The Newspaper Act (1976), which was used to ban the MwanaHalisi newspaper, to the appalling relationship between the police and the media, to unethical journalism done by many unprofessional journalist, who are better know by the alias, ‘makanjanja’. This has put the industry in the dilemma on how to fully exploit its opportunity as the government’s watchdog. Unless broad measures are taken to repeal all the bad laws that deny the freedom of press in the country, it will be awkward to boast ourselves as Tanzanians as a free society.