SECTOR 3

The director general of the GBC has noted that the corporation loses out
immensely on potential advertising income, because its Supreme Court telecast
from 10am to 4pm on Mondays through Thursdays take up all the commercial
blocks, and advertisers are not interested in advertising during this slot. The
GBC has, however, been criticised for not being innovative enough in exploring
funding opportunities.
There is a need to review the TV Licence Act of 1960, which has not been
amended since it first came into law. “It’s very easy to get people to pay 1 GHC
(USD 0.45) a month. When people use the motorway, tolls are 1 GHC, and people
don’t complain at all. It blows the imagination that the government has been
keen on keeping the GBC dependent on it, because the TV licence itself could
help break this dependence. This is an advocacy issue.”

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

2.0 (2006: n/a; 2008: n/a; 2011: 2.1)

3.7 The state/public broadcaster offers diverse programming formats for all interests including local content and quality public interest programmes.
The state broadcaster offers diverse programming formats including local content
and quality public interest programmes. It also offers quality programming in
various local Ghanaian languages.

AFRICAN MEDIA BAROMETER GHANA 2013

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