SECTOR 2

Government mechanisms dedicated to promoting the development of the private
media do exist. For example, the Ministry of Communication has a department
for the promotion of private media, but its work is not visible. Each year, the
government distributes CFA 250 million (approximately US $5,000,000) as
“public aid” to private media outfits in the country. Media owners have argued
that the amount is “ridiculously small”. In 2013, for example, Femme FM Radio
in Mbalmayo, received CFA 400,000 (approximately US $800) while the daily
newspaper Emergence received about CFA 1 million (approximately US $2000).
Many news owners say that what they receive as aid cannot run their publications
for a week.
Things have however improved recently, compared to the past, regarding state
support of the private media. The Ministry of Communication announced plans
to increase government subsidies to the private media by about 40% in 2014.
Delegates at the National Communication Forum of 2012 drafted a law which
would officially create a budgetary provision for state subvention to the private
media. In a departure from years of practice where the state run print media was
the only recognised medium for the publication of legal notices, the Ministry of
Justice has extended that prerogative to the private press. This decision provides
access to a major revenue stream by the private press, and this would definitely
contribute to its financial sustainability.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

3.3 (2008=n/a; 2011=2.2)

2.7 All media fairly represent the voices of both women and men.
The social context, which gives men more voice than women, tends to be
reflected in the Cameroonian media. In the view of one panellist, women and
issues affecting them get less media coverage in part because “women’s issues
do not sell newspapers” or attract radio and TV audiences. It is hard to find stories
about women on the cover of newspapers or on the headlines of radio and TV
newscasts. And if women issues must be discussed, most times it is through men’s
voices. Within newsrooms themselves, female journalists do not get assignments

AFRICAN MEDIA BAROMETER CAMEROON 2014

101

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