The existence of media pluralism in Ghana is characterised by the coexistence
of privately-owned, state-owned and public broadcasting services, as well
as an overabundance of print media publications. For instance, there are 345
operational FM radio stations, 79 community radio stations and 31 public radio
stations. There are also hundreds of newspapers. However, accessibility and
affordability are major problems. In terms of newspapers, their distribution is
often urban-centred and with a price tag of 2.5 cedis (US0.65), the same as
the cost of a loaf of bread, many Ghanaians consider newspapers unaffordable.
Affordability and accessibility are also factors in the area of digital media; the
Internet is considered expensive for the average Ghanaian citizen, and as a result,
the internet penetration rate remains low, with access being limited mainly to
regional capitals. Although more people are able to access the Internet through
smartphones, this does not come cheap; with 1.5 gigabytes (GB) of data costing
about 19GH¢ (USD4.27).
However, this media pluralism is not accompanied by media diversity. Although
society is given a full spectrum of alternatives to access media, there is a lack
of diversity of voices and a growing homogenisation of media content. Voices
of women, rural citizens, the disabled, minority, ethnic and religious groups are
marginalised in the media. This is captured in a statement from one panellist, who
stated that the media is dominated by “able-bodied, middle-aged, heterosexual,
Christian, southern Ghanaian”. Content diversity also has to do with language;
English and Twi from the Ashanti region dominate across all media. Politics also
dominate media content, and stories focusing on health, education and social
issues receive little space in the media.
The deterioration of the diversity of opinion in media is also caused by crossownership. Ghana does not have a competition law and the National Media
Commission (NMC) does not have the mandate to curb monopolisation or media
concentration. Large media groups and individual moguls are rapidly buying up
the media. The Excellence in Broadcasting (EIB) Network (the owners of Starr
FM, GH1 TV, the Daily Heritage newspaper), for instance, is owned by former
Finance Minister Kwabena Duffour, who also owns several other companies in
other sectors.
The lack of broadcasting legislation in the country has created a murky
regulatory environment. The two bodies created to oversee various facets of
the broadcasting sector; the National Communications Authority (NCA), focusing
on technical and licencing issues and the National Media Commission (NMC),
concentrating on content, seem to operate in a broadcasting legislative vacuum.
There is tension between the NCA, which is seen as politically compromised due
to its mandate falling under the Ministry of Information, and the NMC, which is
perceived as independent. The NCA has been criticised for awarding licences to
people with political connections. Although the independence of the state (public)
broadcaster, the Ghana Broadcasting Corporation (GBC), is guaranteed in Article
167 of the Constitution, the GBC is largely seen as a subservient mouthpiece of

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AFRICAN MEDIA BAROMETER GHANA 2017

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