SECTOR 2

2.12 Government does not use its power over the
placement of advertisements as a means to interfere
with editorial content.
There is no set government policy on advertising, but “our country is such that
the government of the day will deny advertising to those critical of it.”
“If you are seen to be against the government of the day, there are subtle ways
to even prevent advertising.”
In the past, certain government officials have questioned as to why the government
advertises in media that are critical of the establishment, with one panellist stating
that “they ask questions like ‘do you know that you are empowering our enemies
by giving them adverts?’”
As an example of the government’s tendency to support those who report
favourably on them, panellists cited Oman FM, a radio station aligned to the
New Patriotic Party (NPP). Before the 2016 election which brought the NPP to
power, “you would hardly hear government ads”. Munty FM and Gold FM, on
the other hand, which were aligned to the National Democratic Congress (NDC)
which was formerly in power, were seen to receive much government advertising
expenditure because of their support for the former leading party. It remains
to be seen how government advertising expenditure will shift under the new
dispensation.
“Some media houses are well resourced. But when you see changes in
government, you also see changes in the resourcing of media houses.”
Media houses that are seen to be more balanced in their coverage appear to
receive government advertising, even if they carry programming that is now
favourable of government.

AFRICAN MEDIA BAROMETER GHANA 2017

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