SECTOR 3 Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator. 5 Country meets all aspects of the indicator Average score: 1.2 (2005 = 1.0; 2007 = 1.1; 2009 = 1.6) 3.11 The state/public broadcaster offers as much diverse and creative local content as economically achievable. Generally, the content on ZNBC TV and radio is not considered very creative. “ZNBC staff are fearful of being creative because this might make them appear to support opposition views and this will cost them their jobs.” ZNBC’s TV 2 was originally intended to broadcast programmes which were commissioned from independent production studios, but this has not happened and most of the content is produced inhouse. This includes soap operas and programmes about social issues. “...discussions have become very onesided.” “The support to private production houses is not there in practice, only on paper.” ZNBC’s TV 1 programming comprises mostly entertainment, including foreign films and local music, and “one-sided” panel discussions. In general, there are no human interest stories in ZNBC. “Even under (former president Kenneth) Kaunda, the debates on the state broadcaster were more controversial and included different political parties. Since the MMD took over, these discussions have become very one-sided. We are worse off than we were in Kaunda’s time.” The programming on the private station, Muvi TV, is considered to be more creative, more punchy and more connected with society. AFRICAN MEDIA BAROMETER ZAMBIA 2011 51