SECTOR 3

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator.

5

Country meets all aspects of the indicator

Average score:

3.7 (2005 = 3.0; 2007 = 3.9; 2009 = 2.2)

3.9
The state/public broadcaster offers diverse
programming formats for all interests.
Generally speaking, the ZNBC does not offer diverse programming for all interests
on radio or TV. ZNBC radio offers marginally more diversity than the state’s
TV station. ZNBC Radio 1 and 2 have a number of specific locally produced
programmes, while Radio 4, a commercial and entertainment channel, plays
more music. Apart from Radio 1, which offers programmes
in the seven main local languages and the brief ZNBC TV
news broadcasts from 5pm in these same languages, ZNBC
“Everything has
broadcasts in English.
“Everything has been politicised. The ZNBC’s programming
is very selective, mostly reflecting the state and ruling party’s
interests.”
ZNBC TV does, however, have some variety of programmes,
including sports, children’s shows and soap operas, some of
which are locally produced.

been politicised.
The ZNBC’s
programming is
very selective...”

During the ‘rainy season’ (pre-election period), ZNBC TV broadcasts more
developmental programmes, showing what the government is doing in this regard.
“If you challenge the broadcasting of these programmes, you are seen to be antigovernment.”

AFRICAN MEDIA BAROMETER ZAMBIA 2011

49

Select target paragraph3