SECTOR 2 Rádio Luanda, a non-commercial radio station, is the one that benefits the most from public advertising. It is important to note here that Rádio Luanda is the entertainment channel of the publicly owned Rádio Nacional de Angola. This results in a situation of unfair competition with the private media. These problems have been brought to the attention of government authorities, without any measurable success. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 1.6 2.11 The advertisement market is large enough to support a diversity of media outlets. The market is not yet sufficiently large to sustain media diversity in the country. The fact that there is a large number of media outlets as well as the added issue of unfair competition faced by the private media have a suffocating effect on the advertising market. According to a study by the market research company Marketext, Jornal de Angola, the government-owned daily newspaper, collected US$1 million in advertising revenue in just one month, whereas the privately owned O País received only US$600,000 during the same period of time. A number of media surveys have been conducted in Angola, but in the view of the participants the reliability of such studies is highly questionable, which makes it difficult to ascertain which media outlets are market leaders. AFRICAN MEDIA BAROMETER ANGOLA 2010 101