An analysis of Social Media use in The SADC region - 2014 - 2020 Thirdly, the total cost of mobile ownership (TCMO)212 in the region is also high as shown in figure 19 below: Figure 19: Total cost of mobile ownership Source: Own chart from GSMA 213 data Analysis214 of the Low basket (500 MB) for countries in the region shows that in 2016 the TCMO represented on average 10% of monthly income in countries where data is available. However, for those in the bottom 40% income group, the average share of income is 25% and reaches as high as 68% in the DRC. To put this in context with more mature mobile markets, the equivalent share of TCMO in income for a selection of Western European countries is 0.7% for the bottom 40% income groups and 212 Summary of monthly usage baskets used for calculation of TCMO : GSMA : https://www.gsma.com/mobilefordevelopment/wp-content/ uploads/2017/07/Taxing-mobile-connectivity-in-Sub-Saharan-Africa_July-2017.pdf 213 https://www.gsma.com/mobilefordevelopment/wp-content/uploads/2017/07/Taxing-mobile-connectivity-in-Sub-Saharan-Africa_July2017.pdf 214 ibid 42 https://zimbabwe.misa.org