An analysis of Social Media use in The SADC region - 2014 - 2020 Mobile broadband & social media usage in SADC region 74 Social media usage is driving mobile Internet Usage75 in the region. The high demand for social media is directly contributing to internet usage for example in Zimbabwe WhatsApp contributes over 44% of all mobile internet usage in the country.76 Mobile broad band coverage affects the penetration of social media in the region. Below is a comparison of mobile broad band in the region compared with other regions: Figure 8: Mobile broadband statistics Source: GSMA77 74 RIA After Access survey data, 2017 in https://researchictafrica.net/wp/wp-content/uploads/2019/05/2019_After-Access_Africa-Comparative-report.pdf 75 https://researchictafrica.net/wp/wp-content/uploads/2019/05/2019_After-Access_Africa-Comparative-report.pdf 76 https://qz.com/africa/1114551/in-zimbabwe-whatsapp-takes-nearly-half-of-all-internet-traffic/ 77 https://www.gsma.com/mobilefordevelopment/topic/connected-society-topic/mobile-connectivity-index-2018-analysing-the-state-of-mobile-internet-connectivity-across-the-world/ 19 https://zimbabwe.misa.org