An analysis of Social Media use in The SADC region - 2014 - 2020 data points illustrate the opacity of the user data in question and therefore represent a significant challenge for detailed data analysis. Research 38 suggests that the levels of inauthentic accounts can be estimated at approximately 4.56 per cent of total users39 as shown figure 3. Figure 3: Inauthentic Facebook accounts Source: ResearchGate40 38 https://www.researchgate.net/publication/299548775_Discover_millions_of_fake_followers_in_Weibo 39 https://www.researchgate.net/publication/299548775_Discover_millions_of_fake_followers_in_Weibo 40 https://www.researchgate.net/publication/299548775_Discover_millions_of_fake_followers_in_Weibo 12 https://zimbabwe.misa.org