SECTOR 4

4.1 The standard of reporting follows the basic
principles of accuracy and fairness
Overall, Cameroon’s quality of news reports is dismal. By and large, panellists
stated that most stories are incomplete, one-sided, misleading, inaccurate,
sensational, opinionated and outright false. ‘Some journalists go as far as
imagining or making up stories,’ said one panellist. In September 2017, the NCC
delivered 22 rulings on media offences and almost all concerned were biased,
unverified and libellous claims.
Panellists describe several factors that could explain such poor standards. Many
journalists are poorly trained and enter the profession to seek fame or easy
money. With low to no salaries, journalists lack the resources to report properly
and are willing to twist stories for a fee. As an example, one panellist referenced
the reports on a train derailment that killed hundreds of people in 2017, ‘You had
one story with several versions of what happened.’ In other words, he suggested
that outside forces were controlling the narrative in newspapers.
Fake news has taken on a new dimension with social media. Increasingly,
journalists pick up stories from WhatsApp, Facebook or Twitter and proceed to
publish or air these without additional reporting and verification.
Additional problems arise from the way newsrooms are run. Most do not have
written policies that guide journalists and editors on what is expected of them.
In many instances, owners use the news organisation to either promote their
personal agenda or help political and business allies. As one panellist put it,
‘it is usually obvious from reports that some newspapers and journalists are
biased against or in favour of certain public figures and institutions.’ Clientelism
is therefore rife in the industry. ‘Strong lobbies have hidden hands in the
newspapers and therefore influence their content.’
In spite of the bad situation, panellists emphasised that a handful of journalists try
to remain professional. Many, from both the private and public media, have won
national and international awards, reflecting their high quality of work and ethical
standards. From time-to-time, some newspapers have also demonstrated that
they have the potential to produce high-quality content that is accurate and fair.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

42

AFRICAN MEDIA BAROMETER CAMEROON 2018

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2.8 (2008 = 1.7; 2011 = 2.2; 2014 = 2.3)

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