SECTOR 2 Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 1.9 2.11 The advertisement market is large enough to support a diversity of media outlets. There are very few private advertisers in Togo. While there are a number of large companies such as public and private telephone operators (Togo Télécoms, Moov, Togo Cellulaire) and the National Lottery, they only take out advertisements “sporadically”. It is difficult, therefore, to come up with any precise figures for the overall size of the market. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 1.4 Average score for sector 2: 2.2 AFRICAN MEDIA BAROMETER TOGO 2010 107