SECTOR 4 There is also plenty of business reporting. Newspapers run business supplements and pullouts, while radio stations and television channels have specialised business programmes. Cultural reporting is a mix of positive and negative stories. The coverage of people is also in the increase, with some outlets running “your story” sections or programmes that encourage user-generated content. Local stories are dominant on community radios and local newspapers. About 80 percent of local content across the industry is on radio. “Even though there is diversity across the media, radio and television remain the least diverse in their programming. Most of them are into entertainment and relationship shows. Only about three broadcasters can be said to have diverse programming.” Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 4.0 (2005 = 4.4, 2007 = 4.1, 2009 = 3.7) 4.4 Equal opportunities regardless of race or ethnicity, social group, gender/sex, religion, disabilities and age are promoted in media houses. “A lot of discrimination exists in the Kenyan media, particularly the print media.” The country’s leading publication The Nation does not have woman in the top management team. Its main rival The Standard, however, has women as managing and associate editors. But it is rare across the industry to see women at the head of decision-making or news. Kenya’s media industry is also getting younger and there appears to be discrimination against older and experienced journalists. As a result, themes are changing with more serious issues losing space. Long features that are often undertaken by seasoned journalists are scarce. AFRICAN MEDIA BAROMETER KENYA 2012 57