SECTOR 3 3.10 The state/public broadcaster offers balanced and fair information in news and current affairs, reflecting the full spectrum of diverse views and opinions. The KBC airs more diverse views in its news and other programmes, than it did before. “It is now common to hear views opposing the government on KBC, which was not the case in the past.” Morning shows, which have become a major part of the KBC network, bring together people of all walks of life. The broadcaster has been obliged to change its tone mainly by competition posed by commercial broadcasters. “At some point, many people believed the KBC was not being watched.” Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 3.4 (2005 = 2.7, 2007 = n/a, 2009 = 2.4) 3.11 The state/public broadcaster offers as much diverse and creative local content as economically achievable. KBC airs a large percentage of local content and is well known for pioneering locally produced soaps. Its radio networks contain mostly local content. However, local content on KBC lacks a creativity edge, but it does have a national Kiswahili service. More recently, there have been plans to start a channel dedicated to educational programmes through the Kenya Institute of Education, in a bid to supplement the school syllabi. AFRICAN MEDIA BAROMETER KENYA 2012 49