SECTOR 3

Key indicators of the change include Latin American soaps and even a lottery
show. KBC has equally increased violent and explicit content to attract larger
audiences and the subsequent advertising that is attracted as a result. The state
broadcaster has also indulged in the sale of live broadcasts of specific events.
Parliament pays KBC KSh10 million (about US$ 125,000) monthly to broadcast its
deliberations. KBC in turn sells the right to other broadcasters.

Scores:
Individual scores:
1

Country does not meet indicator

2

Country meets only a few aspects of indicator

3

Country meets some aspects of indicator

4

Country meets most aspects of indicator

5

Country meets all aspects of the indicator

Average score:

1.9 (2005 = n/a, 2007 = n/a, 2009 = 1.1)

3.8 The state/public broadcaster is technically accessible in the entire country.
Kenya’s past policies of developing infrastructure of “high priority” areas
neglected other areas and there are parts of the country that do not have the
basic infrastructure to support radio and television broadcasting. As a result some
parts of the country remain uncovered by the state broadcaster.
Difficult terrain is also to blame for the poor reach of KBC, especially in the
north of the country. However, the unreached parts of the country are shrinking.
These unreachable parts seem to be shrinking because the KBC is a free-to-air
broadcaster and people with satellite dishes are able to capture its signal in the
hinterlands.

AFRICAN MEDIA BAROMETER KENYA 2012

47

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