2.11 The advertising market is large enough to support a diversity of media outlets. The diversity of media in Mauritius illustrates the size of the advertising market. It is estimated that R100 million is available for adspend in the media annually, allowing for a variety of media products to exist rather successfully. However, as noted earlier, this adspend does not find its way into media that are more critical of government. Those that are closely aligned to the government in power or malleable by the State are awarded the largest amount of advertising. Scores: Individual scores: 1 Country does not meet indicator 2 Country meets only a few aspects of indicator 3 Country meets some aspects of indicator 4 Country meets most aspects of indicator 5 Country meets all aspects of the indicator Average score: 2.9 (2008 = 2.9) Average score for sector 2: 2.6 (2008 = 2.9) AFRICAN MEDIA BAROMETER MAURITIUS 2010 35